CR Fletcher

2010 Greater Syracuse Business of the Year
C.R. Fletcher Associates, Inc.
Certified NYS Women-Owned Business Enterprise (MWBE)

Content Marketing Manager

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Content Marketing Manager  will possess the ability to think both creatively and analytically. Responsibilities will include formulating content strategies and topic clusters, producing and publishing content, writing, optimizing content for SEO, working cross-functionally to generate content ideas, and managing content across all platforms, among other tasks. Our ideal manager will be thoughtful but fast-moving, data-driven, scrappy, articulate and results-oriented.  CMM will be comfortable finding creative and inventive ways of building an online and industry presence, as well as using analytics in the formulation and measurement of a content strategy. Content forms include (but are not limited to) white papers, content offers, blogs, multimedia articles, website content, collateral and social posts.
Advanced writing, editing and proofreading skills. Experience with business writing a must
Data-driven with strong analytical skills. Ideally possesses general knowledge of Google Analytics and/or social media analytics
Knowledge of current content marketing and keyword research toolsets, as well as SEO tools and best practices
Experience with marketing automation
Effective working in a fast-paced environment while solving problems quickly and creatively
Excellent organizational, interpersonal, and communication (written and verbal) skills
Superior time management skills with the ability to handle multiple projects simultaneously
Embrace and adapt to a high degree of change in work stream and deliverables
Effective working with and influence functions and levels with a wide range of differing skills and experience
Ability to successfully work independently and as a team member with a positive, customer first attitude
Bachelor’s degree required, ideally in marketing, communications, journalism, or similar relevant discipline.
Minimum 6-8 years’ progressive growth in brand marketing with an emphasis on content marketing, content creation and/or editorial content.
Digital/online content marketing is required. B2B experience a plus.
Experience with online community building and lead generation highly desired.
Previous experience in SEO work, keyword research/identification or copywriting highly desired.

Salary: DOE
Educational Requirements: Bachelor's degree
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