CR Fletcher

2010 Greater Syracuse Business of the Year
C.R. Fletcher Associates, Inc.
Certified NYS Women-Owned Business Enterprise (MWBE)

Time to get “Linked”

By: Marielle Lanoir

Whether you are an individual entering your professional career, or an individual 5 years shy of retirement, chances are you have heard of LinkedIn.  LinkedIn prides itself in being the “Worlds Largest Professional Network”, bringing 225+ million members together through professional experiences, connections and other affiliations.


From a Recruiter’s perspective, LinkedIn is an extremely valuable tool.  Members LinkedIn profiles are essentially mini-snapshot resumes, allowing Recruiters and HR Professionals to touch base directly with individuals and inquire if they may be interested in an opportunity, or might know of any individual interested in a position.


Have a LinkedIn profile, but unsure exactly how to use it to your advantage?  Here are some tips from a self proclaimed “LinkedIn Expert”, recently published by Forbes.


1.) Do not value or regard your relationships and communication efforts different through LinkedIn then you would with your own personal relationships and face to face communication styles.  Your connections on LinkedIn are still ones to be valued and grown.  It is important that your connections respect and trust you.  If you have not fostered your online relationships, when you need to reach out to a LinkedIn connection, they may not feel comfortable assisting you with your request, if a relationship has not been built.


2.) In the words of Alex Pirouz, the “LinkedIn Expert”- Connect with a purpose.  Sure, LinkedIn is a great place for marketing efforts to be made.  However, if you as a LinkedIn user are simply adding individuals to your connections, with no intent other than to bombard them with marketing materials, your actions may not prove to be as fruitful as you initially hoped.  Prior to connecting with individuals, think about why you want to connect with them.  Can that connection help you now, or in the future?  Do you share common connections, goals, experiences?


3.) Sort through your connections.  Similar to how an organization can be divided by department (ie: Marketing, Accounting, Human Resources etc.), your LinkedIn connections should be divided by industry or purpose.  Though it is outstanding to have 1500 connections, sometimes it may be too tiresome going through each and every  contact to see which individual is appropriate to touch base with at a given time.  Categorize your connections, in a fashion similar to how you would categorize contacts in a rolodex or phone contact list.  This will only save you time in the long run and help you to be more proficient!


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