CR Fletcher
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2010 Greater Syracuse Business of the Year
C.R. Fletcher Associates, Inc.
Certified NYS Women-Owned Business Enterprise (MWBE)

Tweeting 101 ~ By Christina Alexander

The Twitter-verse isn’t just a one-stop shop for celebrity gossip anymore.  Companies are jumping on the bandwagon and utilizing Twitter more than ever to establish budding relationships with industry gurus, in-house and agency recruiters, corporate brands, and hiring managers.

In “Can You Tweet Your Way to Your Next Job,” by Kelley Joyce, professionals are creating profiles outlining their expertise, opinions and character to attract potential customers, employees and candidates.  Below, Joyce highlights a few key Twitter points.

Follow these four, simple steps to get started:

1. Select a name:  Choose a handle that is appropriate, specifically, some form of your actual name.  This can prove challenging, especially when there are millions of people using this social networking phenomenon.

2. Image is everything: Upload an avatar that is tasteful.  A quality headshot, company logo or image will do.  Joyce says to stay away from the generic Twitter picture, or, as I would like to call it, “the egg.”

3. Description: Write a brief overview of who you are and what you tweet about.  For example, my tweets are predominantly based on what is happening in the world of sports.  I’ll tweet out articles and columns that I find fascinating and worth the read for my followers.  I have come to the conclusion that my life isn’t that entertaining.  I can understand Kim Kardashian tweeting about what she had for lunch.  Me? Not so much.  Hone in on what you’re passionate about and stick to it.

According to Joyce, most professionals describe their role within the company and then mention hobbies, passion and family.  Also within your personal bio there is a space where a website can be uploaded.  Many professionals will link their company website for more information.  If you’re a recent graduate, or anyone for that matter, looking for a career change, start a LinkedIn account and upload it to your Twitter page.  Don’t forget to update it accordingly.

4. Background: Choose a background that is again, appropriate.  Twitter supplies templates in the design section of your account page.  If you want to get a little more creative, there are paid Twitter background apps available on the internet Joyce points out.

After you have completed your Twitter account, focus on your targets.  Wisely select followers to grab their attention.  Follow recruiters, hiring managers and professionals in your profession.  Engage in dialogue, but don’t overdo it – find a balance when it comes to how many tweets you send out daily.  Lastly, keep in mind that your Twitter account is a representation of you, a brand.  “Think before you Tweet” – once the information is out there, it’s awfully hard to take it back.

Be sure to follow C.R. Fletcher Associates on Twitter for all the latest temporary, temp-to-hire and direct placement opportunities!

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